Vans

 This ad is targeting the young teenagers to support Van shoes. There's a teenager in the picture he's cool and rocking the shades with a scull in the background. The picture on the left is just the shoes there selling the shoes more then cool now. They have the lights on the shoe so it can stand out. Just a rad kid in cool Van shoes trying to look like a million dollar advertisement. The skull just give the ad some life to the guy in the picture so it won't be plain. The age rage would have to be 8-17 year old mostly males would prefer this. Skater, teenagers, and who ever likes Van shoes.