In Damien Cane On Sales at Old Navy: Cool Clothes for Identical Zombies that if one day we will start wearing the same clothes. The "cool" is just an identity instead of originality. I agree with the author on this because there is a lot of advertising for Ikea and Old Navy lately. They say it's cheap but once you go into the store the bargain isn't a deal. There will be some stuff on sale but the rest it is pricey. These two store is doing a good marketing by bring the consumers in on there little deals they have at the store. There bring the customers in once they have look around the store they can't resist to buy it. People are wearing the same thing just like Zombies do. I think is better to be original and yourself then being a zombie with the same look.